Social media is a huge part of business but let's not forget why we began. I realized through this, that "my why" is definitely connection.  I thrive off connection.  And if we go back to its roots, this is truly why social media even began.  But what this also tells me is I need more of this in real time.  In real life.  Human connection and engagement is where I thrive and what makes me come alive.  Which genuinely helps me remember my why for my business and why I even began.